In the best tradition of shonen anime, Bleach emerged about 2 years as the newest face of a show that everyone knew would continue effectively forever. As Naruto demonstrated, the shonen genre is no stranger to commercial success.
One element Bleach shares with almost all shonen series, is that arcs that seem amazing while your watching them appear awful after a second viewing. Just try watching the original Saiyan arc in Dragonball Z. Oh man was Snake Road awful... Similarly, the first Bleach arc is painful to watch over.
This is supposed to be Chad's lifeforce...
In Bleach's case this failing may come from the much higher quality of the second, "Soul Society" arc. Where the first arc muddles through without any clear storyline, the soul society arc quickly engrosses fans with memorable characters and a suspenseful plot. Of course, this doesn't prevent the show from exhibiting its over-the-top antics and otherwise unintentionally humor us shots.
Chad kindof looks like an angel in this shotEpisodes 37 - 39 form one of the hearts of the soul society arc. The battle between Ichigo and Kenpachi provides the intensive, beautifully animated sequence that fans expect. While it is perhaps overshadowed by a later battle with Byakuya, Kenpachi's personality makes it my favorite. There is no pretense of honor, nor do the combatants waste much time talking about their overwhelming power (Byakuya comes off sounding like a super villan in some of his monologues), just unbridled combat.
Hmm this block always use to workUnfortunately Bleach took a turn for the worse after the Soul Society arc. The Bounto arc seemed like its mediocrity would never end (much worse imho than naruto filler). The newest arc seems to hold some promise, but its currently caught up in a training montage. I hope new, quality stuff is to come, until then I will hunker down with my old favorites.